Marketing

Kohl's debuting Tommy Hilfiger come fall

Photo by istock.com

April 21, 2021

Department store Kohl's will offer Tommy Hilfiger sportswear in 600-plus stores come the fall.

It plans to showcase the men's clothing line in a new "elevated" in-store experience in nearly 100 of the 600 locations, according to a press release, as well an assortment online. No specifics regarding the 'experience' strategy was provided in the release.

"We are excited to partner with Tommy Hilfiger, one of the world's most recognizable designer lifestyle brands, to bring their iconic assortment of casual essentials to our 65 million customers nationwide," Doug Howe, Kohl's chief merchandising officer, said in the release. "The addition of Tommy Hilfiger further supports our continued work to evolve our brand portfolio to increase our relevancy with our loyal customers and bring new customers to Kohl's."