Customer Service

Kroger debuts virtual health coaching for members

Photo: Kroger

February 12, 2025

Kroger is hoping to help loyalty members achieve their health and wellness goals with digital support via "OptUP Your Nutrition," a free nutrition coaching program. All loyalty members may receive a free 30-minute virtual nutrition coaching session with a Kroger Health registered dietitian by visiting the site.

Coaching topics include healthy eating, affordable and meal planning recipe tips, and helping to make healthy shopping easier and more fun. Dietitians will also demonstrate how customers may use the Kroger FoodHealth Score based on Bitewell, which scores products based on the nutrient density and quality of ingredients in the food.