News

Kroger testing wireless coupons

March 9, 2008

Advertising Age: Five top package-goods manufacturers are using mobile phones in an effort to revive the art of coupon redemption. Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are teaming with retail giant Kroger for what will almost certainly be the biggest test of wireless coupons to date and perhaps even one of the most significant ventures into mobile marketing in the U.S. The aim is to reach the generation between 25 and 34 who are likely to have growing families in need of baby, home-cleaning and household products, but who don't read a lot of newspapers.