Marketing

Kroger, Volta team on charging stations

Photo by istock.com

July 5, 2022

Supermarket chain The Kroger Co. is partnering with Volta Inc. to establish a mix of DC fast and Level 2 Volta charging stations to its grocery locations.

Volta has launched at 16 stores in the Atlanta and Indianapolis areas, and plans to expand to Columbus, Cincinnati, Louisville, Nashville, Michigan and Southern California throughout the year, according to a press release.

The collaboration lets Kroger tap into Volta high-impact media inventory for its own advertising clients, expanding the power of the grocer's retail media network and simultaneously driving measurable business results and environmental impact.

"Volta continues to accelerate the switch to electric transportation by making charging as convenient, accessible and affordable as possible. At the same time, we are unlocking new economic opportunities for brands and retailers — proving businesses can thrive while building a sustainable future that benefits us all," Brandt Hastings, chief commercial officer at Volta, said in the release. "We look forward to working with Kroger to create new customer experiences and bring critical EV infrastructure to communities nationwide."