News

Landaal, Poptech bringing quick-to-assemble POP displays to the U.S.

January 31, 2011

Landaal Packaging Systems has entered into a strategic international partnership to represent and manufacture Poptech’s patented corrugated merchandising products for in-store retail displays.

"This partnership is an outstanding opportunity to diversify our product offerings and expand our customer base," said Terry Choate, sales and operations planning manager, Landaal. "There is a great need in the marketplace that we can meet with a truly unique product line. Through this partnership, Landaal is leveraging Poptech’s significant investment in design and patents that have created merchandise displays that literally self-assemble in seconds."

According to David Minister, CEO of Poptech, retail staffers can assemble seven of his company's displays in the time it typically takes to set up a single display from other suppliers.

"Poptech’s corrugate designs are durable, customizable and simple to setup," said Blaine Schwingenschlegel, manager of business development of Sony BMG Music Canada. "The pop-up design helps ensure that retail staffers choose to setup our promotion because they know it will be easy."