Consumer Behavior

Las Vegas casinos take a betting approach to encourage mask wearing during pandemic

Photo by istock.com

July 2, 2020

Caesars Entertainment really wants visitors to their five Las Vegas casinos to wear a mask while enjoying all the fun, and even launched a special customer experience to make it happen.

Currently facial masks are encouraged when in public, but are not mandatory, in Nevada though the Nevada Gaming Control Board requires gamblers to wear masks at table games where there are no barriers.

So, to spur more mask wearing Caesars is doling out $20 to members wearing masks in order to encourage non-wearing mask guests to put one on too, according to an RGJ report.

The promotion is taking place at Caesars Palace, Flamingo, The Linq, Harrah's and the Paris venues on the Strip.