News

Lavi launches media manager to control digital signage for retailers

February 22, 2012

Lavi Industries, a provider of public guidance, crowd control systems and customer flow management, has launched its Qtrac Media Manager to centralize control of digital signage and messaging, both for Qtrac Electronic Queuing Systems as well as stand-alone digital signage installations, Perry Kuklin, director of marketing and new business development, Lavi Industries, said in a press release.

"The new Qtrac Media Manager centralizes control of digital signage and messaging for Qtrac retail in-queue displays as well as other media-only displays positioned throughout the store," he said. "It's a fully scalable application, capable of simultaneously and selectively updating Qtrac monitors in hundreds of stores across multiple regions. To corporate management, this means centralized control and instant chain-wide deployment of merchandising and brand messaging."

Since its introduction, the Qtrac Electronic Queuing System has been well received by the retail industry, with installations now across the U.S. and Canada, Kuklin said. "The addition of the Qtrac Media Manager, with its centralized control of electronic media, is a compelling reason for retail organizations to adopt the system-wide implementation of a Qtrac Electronic Queuing solution. Our customers have seen a dramatic boost to impulse sales as well as a reduction in perceived wait times at checkout."

The Qtrac Media Manager will be on display Feb. 29-March 2 during GlobalShop 2012 in the Las Vegas Sands Expo and Convention Center.

Read more about digital signage in retail.