News

Lawrence Metal to introduce new queue management system

March 1, 2010

Lawrence Metal Products will unveil its latest version of the SLQ3000 single line Electronic Call Forward and In-Queue merchandising systems to the U.S market at GlobalShop 2010, according to a news release.

All of Lawrence’s systems are designed to speed customer flow through the checkout queue by up to 25 percent, while optimizing the potential for driving impulse purchases by up to 400 percent. The company’s queuing solutions have also been proven to improve customer satisfaction by up to 96 percent, provide opportunities for multimedia advertising and promotions, and to maximize revenues per square foot, the company says.

The SLQ3000 ECF system allows for wireless installation of Positional Display Units, enabling easier and more cost-effective installation. A new twin Central Display Unit LCD screen allows for multiple media messaging to be shown alongside the call forward system anywhere in the queue area. This system also displays the number of customers per minute being served, relieving those standing in the queue of the stress of not knowing the length of the wait.

Lawrence’s ECF is an electronic queue management system used wherever customers are in a “first come, first served” single line setting. The system speeds customer flow in the queue line by directing the customer to the next available cashier. The ECF uses digital voice and an LCD CDU to alert customers to an available cashier, drastically reducing wait times and customer walk-aways by up 96 percent, with the ability to send multimedia marketing messages to customers standing in line. 

The company’s latest technological offering, InQ-tv, will also be previewed at the booth for the first time in the United States, with a full rollout expected to the market later this year. InQ-tv allows retailers and brands to introduce engaging media into the queue and directly target waiting customers. Easily integrated with any Lawrence In-Queue merchandising system, the company says it is a prime opportunity to target media advertising relating to items merchandised within the queue and see a direct uplift in impulse purchases and margins.

“Winning companies understand every square foot of space must be creatively used to generate sales while enhancing the customer experience,” said Keith Carpentier, senior business development manager for Lawrence. “The next generation ECF and In-Queue systems efficiently guide customers through the checkout queue while using the latest technologies to showcase various goods for impulse purchases.  Once installed, these systems drive revenue by reducing customer frustration and confusion while promoting additional spending while moving through an interactive queue.”