News

Lead-up to Black Friday a popular shopping time

Photo by istock.com

November 1, 2019

A Cardlytics, Inc. annual spend trend report reveals nearly 40% of all holiday spend occurs in the four weeks leading into Black Friday

The report, based on purchase data, states consumers who shop with a retailer in-store and online spend twice as much during the holidays as shoppers who favor one channel. It also claims consumers are spending more consistently throughout the months of October through December instead of saving their shopping for the week of Thanksgiving or the week leading into Christmas, according to a press release.

"As shopping preferences continue to change, it's important for retailers to understand the trends," said Cardlytics Chief Marketing Officer Dani Cushion in the release. "Marketers typically have a clear view into how their customers are shopping with them, but it's difficult to see how they are shopping with their competitors. By analyzing actual purchase data, we give retailers a full view of holiday spend, then help them capture incremental sales and drive loyalty through our native ad platform."