News

Leading Mexican retailer adds mobile, analytics tools

November 21, 2013

Manthan Systems, a provider of business intelligence and analytics solutions for retailers, announced that its ARC Solution Suite has been selected by Grupo Elektra SAB de CV for the delivery of real-time retail analytics and mobile solutions. Grupo Elektra operates more than 1,800 consumer electronics and furniture stores in Mexico, Brazil, Argentina, Guatemala, El Salvador, Honduras, Panama and Peru.

According to the companies, the solution includes the deployment of ARC Merchandise Analytics and ARC Mobility for the Apple iPad and other tablet devices in Grupo Elektra's multiple store formats including Elektra, MegaElektra and Salinas & Rocha for several levels of business stakeholders. These various stakeholders, ranging from store managers and district supervisors to corporate executives in IT, HR, merchandising and operations, can leverage real-time data delivered by the ARC solution to analyze key performance metrics through the use of dashboards and visualizations that are easy to understand and use.

"The ARC solution will provide our users the ability to review and investigate business performance with interactive dashboards and analytical views that support data aggregation, drill-down, drill-through and slice-and-dice," said Carlos Morales, director of products and stores at Grupo Elektra. "As a result, our team will have the ability to quickly identify root causes of multi-dimensional factors influencing sales, margin, assortments, pricing and inventory availability."

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