News

Life Is Good taps marketing veteran for president

July 18, 2016

Life Is Good, a lifestyle brand focused on optimism, has tapped marketing veteran Lisa Tanzer as president.

Tanzer, a Harvard MBA graduate, comes into the role with experience as marketing strategist for Hasbro, Staples, PricewaterhouseCoopers and the Gillette Company. Tanzer served on the board of directors for the Life Is Good Kids Foundation for over 20 years, donating over $1 million to children in need, according to a release.

"We could not be more excited to promote Lisa Tanzer to President at Life is Good. She is the right person to lead our next phase of growth. She is a brand expert, a great team builder and a proven driver of business," said Bert Jacobs, Life is Good co-founder and CEO (Chief Executive Optimist).

"The experience of shaping the Life is Good Kids Foundation from its inception as a local non-profit to becoming the national leader in helping kids overcome the impact of poverty, violence, and illness has been an incredible journey. The opportunity to leverage my 20 years in scaling business to continue to grow the Life is Good brand while bringing more good in the world is both rare and exceptional. I couldn't be more honored and excited for the path ahead," said Tanzer in a release.