News

Limited Too takes a pop-up strategy to keep brand in front of shoppers

August 23, 2017

The once popular teen retailer Limited Too is now debuting a pop-up strategy to stay in front of consumers as back-to-school shopping hits.

It's launching a mobile truck approach outside of big brand players in New York City, according to a New York Post report.

The mobile store will be outside of several Manhattan retail stores, including Macy's. Bluestar Alliance bought the retail chain two years ago.

"We are adapting to the retail climate and trying to take the brand forward," Bluestar Marketing Director Mo Hedaya told the Post.