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LiveXLive Media teams with Zoom on fitness digital signage

October 3, 2019

LiveXLive Media Inc., a global digital media company, is partnering with Zoom Media to integrate its content into more than 3,500 interactive displays on cardio machines, which reach 6.5 million customers annually in the U.S.

The company's content will appear as a featured channel on Zoom Media's Cardio Network, according to a press release.

LiveXLive offers livestreams of concerts, festivals and other events as well as artist interviews and exclusive performances. Through the partnership, LiveXLive will also advertise its sweepstakes for customers to win a VIP trip to a music festival in the U.S.

"Like music, fitness is a lifestyle, and 90% of fitness enthusiasts listen to music while working out," Rob Ellin, chairman and CEO of LiveXLive, said in the release. “Zoom Media engages millions of fitness club members, and the opportunity to introduce them to LiveXLive in an environment that’s central to their lives is invaluable."