News

LivingSocial unveils new tools that go beyond daily deals

September 17, 2013

LivingSocial announced it is now offering new, extended-length promotional options for local and national merchants, allowing for flexible deal structures for merchants seeking a steady flow of customers over an extended period of time.

Tim O'Shaughnessy, CEO of LivingSocial, said that the past three months, the platform has quadrupled the number of LivingSocial deals available.

"We have moved from simply being a daily deal company to a real marketing partner for merchants by adding effective and custom solutions to improve their bottom line," O'Shaughnessy said. "Simultaneously, we are giving consumers broader inventory and more ways to get great products, experiences, events and escapes."

Providing flexibility for merchants

Merchants can opt to be featured on the LivingSocial website and app for longer periods of time to reach more customers, according to the announcement.

Additionally, LivingSocial is now offering free tools and services through the LivingSocial Merchant Center, including:

• Direct Customer Communication – Merchants can respond immediately to feedback from their customers after redeeming a deal.
• Enhanced Visibility – Merchants can access enhanced deal metrics including deal exposure and user engagement, purchaser insights and payments information.
• Social Media Manager – Merchants now have access to a tool allowing them to monitor the impact of their social media campaigns.

Amplifier

LivingSocial's Amplifier ads give a retailer's existing promotions premium distribution on LivingSocial's channels, resulting in vastly increased exposure and incremental purchases, the announcement said.

Stampede

LivingSocial's Stampede product allows brands to promote free offers that customers can claim with no upfront payment required. Consumers click "claim now" on the offer from LivingSocial and get an email confirmation with a redemption voucher. Customers pay later when they redeem their voucher.

Coupons

LivingSocial is also rolling out Coupons, a service now live in a beta pilot. Coupons allow consumers to access and redeem free promo codes, coupons and information on sales from over 3,000 retailers across North America.

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