Local book store challenges Internet titans with charity
December 29, 2009
A small book store in Orleans, Mass., is trying a new way to attract business through the Web, says the Cape Cod Times. Don Krohn and Janis Brennan of Main Street Books are offering a 10 percent discount from the list price on almost everything to their online shoppers. Then they donate 10 percent of the online purchase prices to several good causes, such as Doctors Without Borders, the Dana-Farber Cancer Institute, the Association for the Preservation of Cape Cod and other high-rated charities.