News

London retailers marketing around Olympics

July 30, 2012

British retailers are taking advantage of the world's focus on London during this Olympic season. Department stores, including Selfridges, Harrods, Harvey Nichols and Liberty of London, have created a variety of enticements for locals and foreign shoppers, according to Forbes. For example, anticipating a high demand for Gucci products, Harrods set up a "shopping line" on the pavement complete with a velvet rope. Home retailer OKA has illustrated pictures of corgi dogs (the Queen's dogs) on its windows.

Other stores have timed their openings with the Games — Victoria's Secret on New Bond Street recently opened its doors. Also, a 300-store mall, Westfield Stratford City, just opened near the Olympic Stadium in the once undeveloped East London.

When the Games are over, the mall hopes to attract shoppers with high-end and low-end fashion retailers, an Apple store, movie theaters, a bowling alley and a casino.

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