Customer Service

Love’s Travel Stops enhances rewards loyalty program

Photo: Love's Travel Shops

March 2, 2026

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Love's Travel Stops has enhanced its rewards loyalty program and now allows all drivers to earn and redeem points on fuel and in-store purchases at its 608 shops and 62 country stores.

The unified program expands points earning to both professional and casual drivers, and rewards access is now centralized through the recently updated Love's App, according to a press release.

To celebrate the launch, starting March 1, all members, regardless of when they joined, will get 100 bonus points on their first in-store scan with Love's Rewards. The promotion is available through Sept. 30, and members can redeem any program points earned just like cash on future purchases.

"Love's Rewards is a reimagining of how loyalty is rewarded on the road," Patrick McLean, chief marketing officer at Love's, said in the release. "Drivers today expect more than a place to stop — they expect value and consistency wherever the road takes them. Love's Rewards delivers more meaningful value at every stop, whether drivers are fueling up, grabbing a meal or stocking up. Our goal is to be the first stop drivers think of and the one they choose every time. Love's Rewards now sets the standard for loyalty in the travel stop category."

Casual drivers will still have access to discounts like $0.10 off per gallon of gas and up to $0.25 off per gallon of auto diesel with the program, as well as Love's drink club, in which every fifth fountain drink or coffee is free.

New casual driver perks with Love's Rewards include:

One point per gallon of gasoline and auto diesel.
Two points per $1 spent on in-store merchandise.
An extra two points per $1 spent on Love's-branded products, Love's freshly made meals and snacks, and bulk diesel exhaust fluid.

Love's is also reinforcing its commitment to professional drivers in the enhanced program, including the ability to earn more points on merchandise, plus maintaining favorites like shower credits and member best offers.

New professional driver benefits with Love's Rewards include:

Base tier level now earns two points per $1 spent on in-store merchandise, which is twice as much as before.
An extra two points per $1 spent, in addition to tier earnings, on Love's-branded products, Love's freshly made meals and snacks and bulk DEF.

Beginning Oct. 1, the complementary drink refill program for professional drivers will move to a monthly credit-based model.