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Lowe's CEO aims to beat Home Depot with a familiar game plan, claims report

October 8, 2018

Newly-minted Lowe's CEO Marvin Ellison is planning to rely on his own experience attained when he served as a leader at competitor Home Depot to win the retail home improvement war.

One analyst, according to a New York Post report, said Ellison will "replicate" Home Depot's strategy where he can. "Ellison thinks there's a lot of market share up for grabs," he told the Post.

The report noted Ellison did not get the top job at Home Depot in 2014 and that he has hired on former Home Depot leaders since he was hired by Lowe's three months ago.