Marketing

Lowe’s debuts home maintenance subscription program powered by store associates

Photo: Lowe's

April 13, 2026

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Lowe's has launched a store associate-powered home maintenance subscription called HomeCare+.

The service, available nationwide, offers seven home maintenance services within two annual visits for $99 a year, according to a press release.

It's available to MyLowe's Rewards loyalty members.

"HomeCare+ is all about simplifying home improvement and making it easier for our customers," Jen Wilson, Lowe's senior vice president and chief marketing officer, said in the release. "Bringing together a simple, affordable subscription with something that truly sets Lowe's apart — the expertise of our red vest associates — is how we will deepen loyalty with our customers. And as AI plays a bigger role in people's lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe's as the most helpful brand in home improvement."

Subscribers can schedule visits in-store or through Lowes.com and select up to seven services per visit, including:

Electric dryer vent cleaning.
HVAC air filter replacement.
Refrigerator water filter replacement.
Electric water heater flush.
Garage door lubrication.
Smoke and carbon monoxide detector battery replacement.
Light bulb replacement.

MyLowe's Rewards members enrolled in HomeCare+ also save 5% on select items needed to complete services, including HVAC filters, light bulbs, batteries and refrigerator water filters.