News

Lowes Foods opts for Unata to pilot 1-to-1 e-commerce experience

Unata, the Toronto-based provider of one-to-one omni-commerce solutions, today announced that Lowes Foods, a locally-owned and operated grocery chain headquartered in North Carolina, has selected Unata's customer engagement platform for a pilot, which will offer a one-to-one e-commerce experience for its shoppers.

April 7, 2015

Unata, the Toronto-based provider of one-to-one omni-commerce solutions, today announced that Lowes Foods, a locally-owned and operated grocery chain headquartered in North Carolina, has selected Unata's customer engagement platform for a pilot, which will offer a one-to-one e-commerce experience for its shoppers.

Lowes' new "Click & Collect" customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience, the company said. Unata's platform will power the order management, content targeting and customer service tools for Lowes staff. Lowes Foods will pilot Unata's platform beginning this month.

The pilot comes on the heels of Lowes' continued re-branding investment and in-store enhancements. The new e-commerce experience complements these efforts, delivering the same rich customer experience in an online format, the company said.

Unata was selected for its ability to meet Lowes' goal of a modern, intuitive and omnichannel customer experience that is centered around one-to-one personalization, which is powered by Unata's proprietary one-to-one recommendation technology.

Feature highlights of the implementation include:

• One-to-one Personalized Homepage: Customers can access a one-to-one personalized list of the most relevant specials based on their purchase history, their most frequently purchased items, and targeted content from Lowes.
• One-to-one Product Recommendations: Customers will be presented with product recommendations across the online shopping experience, including related items to those added to their Shopping Cart. Plus, they will have access to a personalized version of the product catalogue that presents the most relevant items for the shopper in each department.
• Shop by Attribute: Customers can organize and browse products based on attributes such as organic, local, gluten-free and more.
• Complex Promotion Support: Customers can access all in-store specials, including complex promotions, within the e-commerce experience. Complex discounts and offers are incorporated into the estimated cart total.
• Order Management: Lowes staff can manage online orders through new Unata-powered dashboard.
• Content Targeting: Lowes staff can target and manage promoted content to Lowes customers.

"As a grocer who emphasizes a high-level of customer experience in-store, it only makes sense to offer that same level online," said Michael Moore, CMO of Lowes Foods, in the announcement. "We look forward to providing our customers with a highly personalized experience, demonstrating our commitment to our customers and making it easier for them to discover new products they will love."

"We are thrilled to be working with Lowes to enable their digital strategy. Their focus on delivering the best possible customer experience aligns perfectly with the way Unata has built its platform," said Chris Bryson, Unata founder and CEO. "We know that one-to-one engagement increases customer loyalty and overall cart size, and we look forward to Lowes reaping those benefits."

Unata said it is announcing this pilot prior to the Click & Collect Show USA event at AmericasMart Convention Center in Atlanta, April 8 and 9. Unata will be exhibiting at the conference in the Innovation Zone.