News

Lowe's hires on ex Amazon leader as digital officer

December 28, 2017

Vikram Singh, a former Amazon ecommerce leader, is now Lowe's first chief digital officer.

Singh will accelerate the home improvement retailer's "digital evolution," according to a ZDNet report, and focus on integrating Lowe's digital efforts with supply chain and marketing.

"We're making strategic investments in digital to become even faster at anticipating customer needs and providing relevant solutions leveraging technology," said Michael McDermott, chief customer officer at Lowe's, according to ZDNet.

The news is the latest regarding digital commerce efforts for Lowe's. As Retail Customer Experience has reported, Lowe's was the first to build build retail's autonomous robot in a 10-month roll out and is one of the top 10 best loved brands.

In the fall, Retail Customer Experience offered up insight on Lowe's focus on engaging with longtime and new customers, and driving shopper loyalty with a brand refresh built on a creative platform developed by Persuasion Arts & Sciences.

The home improvement segment was described as "Amazon proof" earlier this year by industry watchers.