Marketing

Lowe’s, NFL players team on marketing campaign

Photo: Lowe's

September 10, 2025

Lowe's and NFL players Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud and Dak Prescott are teaming up in a marketing campaign called "Earn Your Sunday Tour," that aims to motivate NFL fans to power through home projects during the week so Sundays can be football days.

Lowe's will be reminding fans to earn their Sundays through advertising creative and an in-person activation at select NFL stadiums and Lowe's stores across the country, according to a press release.

Lowe's is also launching a Earn Your Sunday Tour, an experience exclusive to MyLowe's Rewards members at Lowe's store locations and stadiums in select markets hosting NBC Sunday Night Football games throughout the season.

The trailer invites fans to immerse themselves in interactive experiences, from testing their skills on EA SPORTS Madden NFL 26 to unique photo opportunities.

"Rallying behind the shared love and passion fans have for the game and their homes, our continued partnership with the NFL allows us to connect with homeowners of all ages in a way that celebrates both their love of the game and the pride they take in their homes," Jen Wilson, Lowe's senior vice president and chief marketing officer, said in the release. "Earn Your Sunday is all about helping fans tackle their projects during the week, so they can kick back and enjoy every moment of NFL Sundays. From quick fixes to major updates, Lowe's has the products, tools and expertise to help fans every step of the way."