Marketing

Lululemon debuts its first-ever footwear product

Photo by istock.com

March 11, 2022

The latest product at Lululemon isn't a new version of leggings or yoga pant. The athleisure brand now sells a women's running shoe called Blissfeel, according to a CNN report.

It's the brand first footwear product and puts the brand in an ever-increasingly competitive market of athletic footwear that's also proving, likely due to pandemic time at home, lucrative for brands.

Stores will have the shoe on shelves next week in select locations in the U.K., U.S., China and online at a price point of $148.00

"We intentionally started with women because we saw an opportunity to solve for the fact that, more often than not, performance shoes are designed for men and then adapted for women," Sun Choe, chief product officer, said in a statement. "That didn't sit well with us."

The company will be introducing three more footwear options later this year.