Marketing

Lululemon piloting trade-in, online resale program

Photo by istock.com

April 22, 2021

Lululemon is teaming up with Trove on a pilot clothing trade-in resale program that it hopes to put online by June.

The used items resale program at California and Texas stores will kick off next month, according to a CNBC report, and expansion will be determined by customer feedback.

The goal is all about creating a healthier future, CEO Calvin McDonald said in a statement.

Customers trading in items will receive a gift card. The pilot is called "Like New." Other retailers, including Levi's, already have resale marketplaces set up.