Technology
Luxury retailer taps Expeto to drive next-gen shopping experience
June 27, 2023
The Webster, a luxury fashion retailer, is deploying Expeto's NeXtworking enterprise mobile networking platform to harness the power of mobile connectivity for a consistent next-gen shopping experience and streamline operations.
The technology will also drive pop-up retail sites for the retailer, according to a press release. NeXtworking leverages public mobile 5G connectivity to deliver a consistent shopping and operations experience across fixed and pop-up locations.
"Our boutiques cater to high-end shoppers seeking a unique engaging experience where they feel comfortable taking time to explore our exclusive collaborations and highly curated luxury fashion selections," Dwaine Omyer, VP of IT, The Webster, said in the release. "As we expand operations and eye next-gen retail tech, it is clear that we can't be successful without ubiquitous connectivity and streamlined network control. Expeto's Enterprise FirstÒ promise means we can deliver this anywhere our business needs to be, including pop-up locations where first-time customers will have access to the same intimate, personalized experiences they would in one of our physical retail locations. Expeto's platform also helps us deploy mission critical, private 5G private networks as we advance our supply chain initiatives with the confidence and control from our own IT systems — unlike the complex and expensive bespoke cellular options available from telco-centric providers."
The Webster aims to better engage customers at the "thought of purchase" and streamline backend operations with plans to implement digital stylists, augmented reality experiences, real-time foot traffic analysis, enhanced security and improved logistics.
However, it recognizes it is challenged by traditional logistics tracking and unreliable connectivity across locations, some of which are housed in historic buildings with limited technology infrastructure. Expeto is helping The Webster overcome these limitations quickly and cost-effectively by using public mobile networks to provide high-performing, reliable connectivity anywhere and streamline IT management of retail, warehouse and pop-up locations for unprecedented control and visibility.
Laure Heriard Dubreuil opened The Webster's flagship location in 2009 at 1220 Collins Ave. in South Beach, Miami. Originally the Webster Hotel, the 20,000-square-foot Art Deco building was built in 1939 by architect Henry Hohauser. After more than a decade after the South Beach flagship opened, The Webster has expanded to eight additional flagship locations in Bal Harbour, Houston, Costa Mesa, New York City, Los Angeles, Montecito at the Rosewood Miramar Beach, Toronto and, most recently, Palm Springs.
