Technology
Luxury vintage retailer deploys Digital Wave platform for systems upgrade
January 12, 2026
What Goes Around Comes Around, a vintage luxury retailer, is deploying the Digital Wave Technology ONE Platform as part of a digital modernization strategy.
The retailer is replacing legacy systems with modern upgrades involving product information management, merchandise financial planning and supply allocation, according to a press release.
Prior to selecting Digital Wave Technology, the retailer considered implementing an ERP solution first but instead decided to embark on a path of AI-native digital transformation with Digital Wave Technology.
The ONE platform connects every function to the same master data for real-time updates which allows the retailer to orchestrate product, pricing, assortment and allocation decisions in real time.
"Digital Wave Technology gives us the ability to unify our data, automate merchandising decisions, and deliver consistent luxury experiences globally," Seth Weisser, CEO, What Goes Around Comes Around, said in the release. "This partnership marks an important step in modernizing our operations with AI-driven intelligence."
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
