Technology

Luxury watch retailer creates virtual boutique experience

Photo by istock.com

January 7, 2021

The Watches of Switzerland Group, a luxury watch retailer, now boasts a virtual boutique providing enhanced person service via Vee24 technology.

The video chat solution offers U.K. customers expert guidance when shopping for a watch at the retailer's online store, according to a press release. The technology effort is the latest in The Watches of Switzerland's five-year partnership with Vee24.

"We are thrilled to be supporting the Watches of Switzerland Group in their strategic initiative to elevate the online customer journey. Vee24's multi-experience platform is uniquely suited to deliver the luxury experience required for a high-end Virtual Boutique," Priya Iyer, Vee24 CEO, said in the release. "These are challenging times for retailers who rely on in-person engagement to deliver service and capture consumer loyalty. The Watches of Switzerland Group has achieved impressive success in expanding their digital sales and services capabilities and replicating the in-store experience online."

The virtual boutique is staffed by customer service representatives offering insight on product inquiries and who can transfer qualified customers to highly trained watch experts who talk face-to-face via video chat with the customer.

"Personal service, expert advice and inspiring timepieces are the hallmark of our brand. As consumer needs shift, we are committed to bringing that brand promise to our online customers," Ian Warwick, director of e-commerce, the Watches of Switzerland Group, said in the release. "Vee24's proven platform and experienced client success team have enabled us to move quickly to expand our online experience and deliver our virtual boutique. The professionalism, enthusiasm and hard work of the Vee24 team, in such a short time frame too, never ceases to amaze me."

The Watches of Switzerland Group is the U.K.'s largest luxury watch retailer, operating in both the U.K. and U.S., comprising four brands; Watches of Switzerland (U.K. and U.S.), Mappin & Webb (U.K.), Goldsmiths (U.K.) and Mayors (U.S.), with complementary jewelry offering. It has 138 core stores across the U.K. and U.S. and has a presence in Heathrow Airport.