News

Luxury watch retailer launches MICROS-designed website

December 14, 2011

Tourneau, a luxury watch retailer with 38 stores throughout the country, has launched its website, Tourneau.com, using MICROS-Retail Open Commerce Platform.

The new site uses the company's all-channel solution set, including its order management system, retail porter and Open Commerce Platform. The solution will eventually drive Tourneau's customer service efforts, which allows sales professionals to service their customers, regardless of where the transaction begins or ends -- on the Web, mobile or in-store, Don McNichol, SVP direct marketing of Tourneau, said in a company press release.

"When embarking upon this new venture, we were impressed by the variety of MICROS-Retail's offerings and its forward-thinking multi-channel approach," he said. "The integration of technology across all touchpoints of the business affords a seamlessness that can truly benefit our business and our customers."

The site acts as a showcase for the watches with high-resolution product photography that even the highlights the inner-workings of the pieces, McNichol said.

The site's movement and interactivity allows the customer to move from timepiece to timepiece with ease, browsing leisurely and learning details from the deep well of product content, John Gularson, managing director of MICROS-Retail, said in the release. To further build the relationship and experience, the shopper can schedule service appointments online or have a timepiece delivered to the store for future pickup, thereby fostering a closer relationship with a store associate and extending the experience across channels.

"We are honored to work with Tourneau as it continues to fortify its brand and bolster its online presence," Gularson said. "We worked closely with the Tourneau team to push the envelope and deliver a highly creative and interactive design that will engage and captivate the customer."

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