News

Macy's buys Story, founder now brand experience officer

May 4, 2018

Macy's has a new story to tell courtesy of acquiring Story, a New York-based retailer that changes its store design and merchandise every four to eight weeks.

A press release on the acquisition did not disclose financial terms, but Story Founder Rachel Shechtman is now Macy’s brand experience officer, according to a MarketWatch report. Story COO Jenny Shechtman will serve as vice president of operations for Story.