News

Macy's expands in-store fulfillment to 500 stores

June 19, 2013

Macy's continues to move forward with its omnichannel strategy with the announcement that it will expand its store-based fulfillment centers to 500 locations, according to a post on risnews.com.

Macy's began piloting omnichannel fulfillment capabilities at 23 stores in 2011. According to Macy's CEO Terry Lundgren, the pilot proved successful and was expanded to 292 locations in the past 12 months.

Current plans are to further expand fulfillment capabilities to 500 stores, which will serve a "very, very large percent of our customer demand base," said Lundgren. "We're no longer going to need fulfillment centers anymore. We've got 800 of them, and they're called Macy's stores, or 37 of them are called Bloomingdale's stores."

Read more about multichannel retailing.