Technology
Mall of America deploys AI-powered video analytics
August 11, 2025
Mall of America has deployed AI-powered analytics to boost parking intelligence at the tourist destination.
The advanced car counting and surveillance solutions from Axis Communications will enhance operational efficiency, according to a press release.
"We needed technology that could keep pace with our evolving needs and make sure our security team could focus on the highest-priority tasks," Aaron Nielsen, vice president of IT at MOA, said in the release.
"Our previous solution struggled with the unpredictable Midwestern weather, including snow, rain, and cold, all impacting accuracy and reliability. Car counting is one of the most important operational metrics we have. Implementing a system that delivers accurate data allows us to quickly scale from one location to more than a dozen additional locations throughout the Mall, providing efficiency and invaluable information for our team."
The car-counting data now drives macro-level decisions about mall hours and event planning.
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
