Technology

Mandoe self-service platform helps companies boost sales

Provided by Mandoe

August 23, 2021

Mandoe, a digital signage software company, has launched a self-service platform to help businesses attract more customers through digital promotion, according to a company press release.

In the past decade Mandoe has worked with companies such as David Jones, Boost Juice, Rip Curl, Spec Savers and Australia Post to power their digital signage to drive consumer engagement and increase sales.

"There was still so much opportunity left on the table — or the screen. The original Mandoe wasn't built for small businesses — it was a high-touch platform that required a lot of help from the company to get customers deployed," Steve Baxter, Mandoe founder, said in the release. "Building and launching this self-service Canva-esque platform means small businesses can design creative and harness the signature Mandoe technology to ensure screens are always running the most relevant and up-to-date information."

Advent Partners, of Melbourne, Australia, invested more than $30 million into the business in 2019, according to the release. The funds have been used to build the platform and upgrade marketing. The company has grown to 5,000 customers, with 20,000 screens deployed and more than 1 million digital signs manufactured.

"Small business is everywhere; however, technology has historically been built to service the enterprise level operations, but we're seeing a distinct shift — driven by the cloud — for more tech companies moving down market to help small businesses. Behind this is the democratization and consumerization of technology," Baxter said.

One of Mandoe's customers, Will Burgoyne, owner of Prestige Meats, rolled out Mandoe's Digital Signage solution in his Queensland butcher shop and was impressed with the results.

"Mandoe's digital signage software is so easy to use for someone like myself that has no IT background. I'm able to create my digital signs within minutes," Burgoyne said in the release. "I'm really impressed with how my store looks now and receive many compliments from customers. Having the Mandoe Digital Signage solution has helped increase weekly sales by more than 15% — it saves myself and my staff many hours of time each week and lets us focus our attention on providing a better service for our customers."

Mandoe is based in Sydney, Australia.