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Maritz Loyalty Marketing rebrands as Bond Brand Loyalty

June 3, 2014

Maritz Loyalty Marketing announced it has rebranded as Bond Brand Loyalty. According to the company, Bond’s new positioning combines traditional loyalty marketing services with a best-in-class customer experience, comprehensive brand engagement and a proprietary digital backbone. The agency said its focus is to help clients achieve more sustainable and profitable brand performances by creating richer and more meaningful customer-brand relationships.

The 400-person brand loyalty agency works with brands that include Ford, Under Armour and Johnson & Johnson. The company said this move signifies a shift in the industry to put consumer loyalty at the center of all marketing decisions — leading the evolution of a "do-this, get-that" model toward a fully strategic and comprehensive approach to loyalty marketing.

“Bond Brand Loyalty truly reflects our philosophy and purpose to make the world a more loyal place,” said Bond Brand Loyalty president Bob Macdonald. “We pull together many forms of marketing, helping brands increase and maintain the brand loyalty of their best customers and the people most valuable to them.”