News

MarketLive, Social Annex partner for social commerce capabilities

September 25, 2013

MarketLive, a provider of e-commerce technology, has announced a suite of capabilities delivered through its Social Experience Manager, powered by its new partner Social Annex.

MarketLive Social Experience Manager offers four unique platforms: Social Login, Social Commerce Apps, Social Contests and Brand Loyalty, each including Social Analytics, according to the news release. It is designed to help merchants engage, incentivize and learn from shoppers so that social activity converts lead to sales.

"Statistics show that social login users spend more time on a site and convert at an average of 15 to 20 percent higher than other visitors," said Ken Burke, founder and chairman of MarketLive. "With our expanded Social Experience Manager, MarketLive is providing merchants with the holy grail – social commerce capabilities that go beyond just expanding the audience and winning likes, to actually driving key performance improvements like revenue growth, retention rates, return visits and average order size."

Social Annex powers the following functions in the MarketLive platform:

• Social login;
• Social commerce apps and contests; and
• Customer loyalty programs.

"The Social Experience Manager will not only give MarketLive's customers a competitive edge, it will bring their site experience to a new level," said Al Lalani, co-founder and head of Client Success at Social Annex. "Social Commerce Apps and contests drive revenue and create more engaging shopping experiences, while Social Login and Loyalty programs tie it all together by increasing the lifetime value of the customer. The adaptability and power of the Social Experience Manager will be a big value add for online retailers."

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