Technology

Marks & Spencer piloting virtual try-on

Provided by Zyler.

January 20, 2023

UK retailer Marks & Spencer is piloting virtual try-on in a partnership with Zyler, according to a press release.

The system leverages AI-powered image processing and mobile interactivity to allow customers to see how an array of outfits will look on them, all without having to physically try on the garments in a changing room. It is operating in two stores at Oxford Circus and Harrogate.

The first trial features clothing brand Jaeger. The system is designed to free up associates from repetitive work like stocking and folding to provide styling advice and input to customers while reducing the need for redundant inventory taking up floor space (colors, sizes and the like).

Alexander Berend, Zyler CEO, dubbed the pilot "a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them... We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience."

Alexander Berend at a pilot location. Provided by Zyler.