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MasterCard says electronics retailers were smart to open on Thanksgiving

December 4, 2013

In a blog post today, MasterCard announced that electronics retailers enjoyed a triple-digit increase in sale on Thanksgiving Day over last year. The post points out that 70 percent of a shopper's holiday spend goes to the first two retailers visited, so getting people in the door early turned out to be pivotal.

Overall, there was a clear shift in consumer spending from Black Friday to Thanksgiving Day this year. Retail sales on Thanksgiving were up 23.68 percent year-over-year, while Black Friday sales were up only 2.87 percent. Thanksgiving and Black Friday together accounted for an eight percent lift in sales over last year. In line with trends seen by SpendingPulse all year, more consumers turned to the Web this year and took advantage of online deals. On Thanksgiving Day, online holiday shopping grew 19.4 percent year-over-year, and was up 12 percent on Black Friday.

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