News

Mattress store goes completely associate-free

Management monitors the store via web cams, and shoppers can place their orders whenever they are ready on the in-store kiosks.

January 30, 2015

A mattress store in the Milwaukee area is betting that customers will be drawn to a completely pressure-free shopping experience.

Hassless Mattress, which opened a few months ago, boasts that it has absolutely no in-store salespeople. That goes for opening and closing, too, which is done remotely. Management monitors the store via web cams, and shoppers can place their orders whenever they are ready on the in-store kiosks.

In a report on radio station WUWM, shoppers seemed intrigued by the idea, if a bit mystified. One shopper kept expecting the salespeople to “pop out” of a back room. But she wasn't bothered when they didn't, because “it’s not like I have big questions about a mattress. No, this doesn’t bother me one bit. This is kind of nice.”

Store owners told the station they haven't turned a profit yet, because they've been spending a lot on marketing the concept.