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Meeting customer needs driving retail investment, reveals survey

June 1, 2018

Retailers are spending in a quest to keep up with customer expectations, according to a JDA Software and KPMG survey conducted by Incisiv.

"As Amazon extends from retail into manufacturing and logistics, these industries recognize that the status quo for supply chains is no longer an option for success," said Kevin Sterneckert, group vice president, innovation strategy and solution marketing at JDA, stated in a release on the survey.

More than half of retailers, 57 percent, cite real-time product visibility as a top investment driver.

"Companies that offer the best customer experiences and service have raised the bar on expectations, and now many business-to-business companies are expecting the same service levels as today's consumers," said Brian Higgins, U.S. supply chain practice leader at KPMG, in the release.

Yet many retailers are also being challenged by the lack of a clear integrated strategy, small technology budgets and lack of management commitment, stated the survey.