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Meijer to test online ordering, in-store pick-up

August 27, 2009 by James Bickers — Editor, Networld Alliance

Internet Retailer reports that supermarket chain Meijer is about to launch its Grocery Express program, which will let customers place orders online, then head to the store for curbside pick-up. The system will allow customers to specify the date and time of desired pick-up, with a four-hour advance notice window.

The service will be publicized via a Twitter, text message and email campaign, along with conventional radio and in-store advertisements. Meijer is planning to hire six staff members per store to execute the program.

About James Bickers

James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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