Technology
Men's Wearhouse taps AI for digitized fitting process
July 7, 2021
Men's Wearhouse is providing customers a digital fitting experience called Contactless Fit, which has been developed by Bold Metrics, that offers a fast and easy approach to finding the right size without any need for a measuring tape, photo or scanner.
The retailer is the first to deploy the technology in the U.S. and it is part of a broader company initiative to eliminate friction of in-person measurements while at the same time elevating the fit and sizing experience, according to a press release. It's being offered across 650 stores nationwide after an initial launch of select stores.
The technology asks customers a few survey questions and the AI platform then determines critical points of measure and body to create a 3D avatar with over 50 accurate body measurements.
Contactless Fit's size prediction accuracy has been above 92%, according to the release.
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