Marketing

Michaels launches Halloween product collections

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July 25, 2023

Just in time for the 100-day countdown to Halloween, Michaels, a crafts retailer, is stocking holiday products with décor already on shelves.

The merchandise features four décor collections, which are also available to view online, according to a press release.

"Halloween is a holiday unlike any other for the way it includes and appeals to everyone — our customers eagerly await our seasonal product drops that range from the most whimsical to the scariest themes," Mandi Clark, Michaels lead trend and design expert, said in the release. "To officially kick off this festive time, we've launched '100 days to Halloween' to give every type of Halloween fan creative ways to make this spooky season the best ever."

The first collection is Electric Halloween, featuring classic and wholesome icons like kid-friendly ghosts and jack-o-lanterns in happy neon and glow-in-the-dark finishes.

The three remaining collections roll out between July 28 through Aug. 18 and include:

• Sweet and Spooky.
• Wicked Garden.
• Witches' Lair.

Michaels operatea 1,290 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise.