News

Michaels launches online store

May 12, 2014

Michaels has announced the launch of its new inspirational arts and crafts site that offers 24-hour shopping on any computer, tablet or smartphone.

"Our customers have been asking us for years when we're going to offer online shopping, and now we've created a site that truly is 'Where Creativity Happens,'" said Michaels CEO Chuck Rubin. "We've simplified the online shopping experience so that when visitors find a project they love, they can just click on it and fill their cart with everything they need instead of going to page after page."

According to the company, the new site goes beyond the typical online shopping experience, with project ideas and one-click shopping lists for projects. It also features "Favorite Pins," projects and products that are trending on Pinterest from Michaels.com.

During the launch period, the company said the website will feature 21 days of hourly, daily and weekly online specials. Customers are encouraged to share their Michaels craft haul with #MichaelsDelivers.

The company currently owns and operates more than 1,140 Michaels stores in 49 states and Canada and 121 Aaron Brothers stores, and produces 11 exclusive private brands.