AI

Microsoft, Revolve launch AI-driven fashion experience

Photo: Microsoft

September 25, 2025

Microsoft and Revolve have debut an AI-powered lifecycle commerce platform via Microsoft's Copilot, an AI computing feature.

The experience, built on Revolve's Curated for You, an AI-powered lifestyle commerce platform, allows users a way to discover fashion through natural conversation, according to a press release.

Retailers Steve Madden, Tuckernuck, Rent the Runway and Lulus are live on the platform.

"This launch is a major step forward in lifestyle commerce," Katy Aucoin, CEO of Curated for You, said in the release. "We're helping consumers discover fashion the way they actually think — based on plans, moods, and moments — and bringing it to life inside a tool they already use every day. It's not just shopping; it's discovery that feels personal."

"By infusing shopping with relevance and empathy, we're turning Copilot into a style companion that understands your life," Jennifer Myers, principal product manager for Microsoft Shopping, said in the release. "This partnership bridges lifestyle intent with real-time curation, helping users go from idea to outfit seamlessly."

How it works:

Users engage with Copilot agent through natural prompts — "What should I wear to a holiday party in NYC?" or "Outfits for Napa bachelorette weekend."
Curated for You instantly delivers personalized, trend- and event-based fashion edits from participating retailers. For retailers, this marks a powerful new marketing channel — placing their products in front of high-intent consumers at the exact moment they're seeking inspiration. This drives higher engagement and optimizes conversion rates by turning inspiration into instant action. And because Curated for You's magic lies in transforming event- and lifestyle-based merchandising into visually compelling stories, the experience feels far more relevant than traditional ads or generic product recommendations.
Users can browse, click and shop directly, shortening the path from inspiration to purchase.