News

Millennials driving retail models, shaping trends

May 20, 2019

When it comes to successful new retail models and retail trends the millennial generation is the driving force.

That's a prime finding of a First Insight Study that reveals millennials are front and center in embracing subscription box retail and are the more likely generation to 'flex' their favorite brand.

"Millennials continue to be the dominant force in retail both in the U.S. and the U.K., as their shopping habits can be a deciding factor in what makes or breaks the success and longevity of retail models," said Greg Petro, CEO of First Insight, in a release on the study findings. "Our study found that where millennials shop, how they shop and when they wear the brands they love are in close alignment with how they define themselves. Retailers must be able to connect with this generation through the right shopping experiences and unique products if they want to capture the attention of this important generation of shoppers."