Modiv Media upgrades in-aisle marketing technology

BOSTON — Modiv Media has released the newest generation of in-store media delivery and self-service shopping, melding advanced behavioral and contextual media targeting capabilities to provide real-time offer and promotional message delivery. Modiv Shopper 5.0 and Modiv MediaHub 1.0 are now using Microsoft Atlas AdManager to enable the delivery of media to retail customers based on in-store activity, including basket contents and in-aisle location.

Modiv Shopper delivers relevant media to shoppers through a wireless handheld self-service scan-and-bag solution. Modiv MediaHub is the campaign management and analytics solution powering media delivery to multiple touch points enabled by Modiv's solutions. By integrating Microsoft's ad-serving technologies into Modiv MediaHub, Modiv Shopper expands its targeting opportunities to include media based on real-time activity in-store. This augments the highly relevant 1:1 offer delivery based on shopping and redemption history, which has propelled the Modiv Shopper solution to its early successes at Stop & Shop supermarkets.

For example, a shopper buying hot dogs can now be delivered a message to "remember to buy the ketchup" or every shopper walking down the carbonated beverages aisle before the big game can be offered a savings for cola or chips. These new capabilities give brands an unprecedented opportunity to communicate at the moment of decision with a grocery shopper while significantly improving the self-service shopping experience for the customer.

"Companies such as Modiv Media are engaging retail shoppers in new and innovative ways, introducing a way for advertisers and agencies to communicate with target audiences at the moment of decision in highly relevant and measurable ways," said Scott Ferris, general manager of the Advertiser and Publisher Solutions Group at Microsoft. "Microsoft is committed to working with companies like Modiv Media who create these new opportunities to help advertisers and agencies quickly build their brand and product sales."