While Amazon preps to expand Amazon Go, its cashierless retail shopping strategy, Berkeley Research Group leader Keith Jelinek offers insight on what's ahead with cashierless checkout and why consumer response is a key part of potential success.
While encouraged by customer response Amazon isn't ready to announce much about its plans for its innovative cashierless store. The company is making sure the technology, which utilizes machine learning and computer vision to eliminate the need for cashiers, continues to function seamlessly.
Amazon's supermarket, which boasts a cashier-less checkout, is open to the masses after a year in beta with Seattle-based company employees. Industry pundits, not surprisingly, have a lot to say about the public launch.
Customer experience is the dominant strategy in retail, and Amazon dominated in 2017 by innovating on everything from supply chain to faster delivery to expanding its reach via traditional brands to paving new roads in consumer purchase.
As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment.
That question was the focus of a breakout session Tuesday at the fourth annual CONNECT Mobile CX Summit in Philadelphia. The answer is complicated, which is usually the case with emerging technology options.
As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.
Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made the Amazon-Whole Foods acquisition the most notable one in retail and one which holds power to redefine many existing models.