News

Molton Brown selects ATG to power cross-channel luxury experience

March 30, 2010

ATG, provider of commerce solutions, has announced that luxury retailer Molton Brown will deploy ATG Commerce to increase online sales and create an integrated cross-channel buying experience and marketing platform. The ATG platform  also will be at the foundation of Molton Brown's international e-commerce expansion.

The new commerce platform, to be implemented by IT service company and ATG partner Sceneric, will apply ATG's advanced personalization capabilities to improve conversion rates and customer satisfaction both online and in the contact center. ATG Commerce Service Centre will give call center and customer service agents a unified view of the customer, allowing agents to close sales more efficiently as customers move between online and offline channels. In addition, Molton Brown's marketing team will be able to create dynamic, targeted marketing campaigns and recommend products based on customers' personal profiles, purchasing histories, or activity on the Web site.

Molton Brown operates online in the United Kingdom and the United States, and has plans to expand to other European countries, as well as Japan and Australia.

"Our hugely successful Molton Brown emporia provide consumers our beloved products in an environment that is an oasis of calm and easy to shop, supported by passionate staff and premium service levels," said Amy Nelson-Bennett, group marketing director at Molton Brown. "Today's consumer is right to expect the same high standard from our Web sites, and the ATG Commerce platform will allow us to give customers the same luxury experience online or offline. Our marketing teams will have a set of hugely sophisticated tools to personalize the customer experience, while our call-center agents will be much better positioned to help customers using an integrated Web-based platform. This is the experience our brand and our consumers deserve. Ultimately ATG will help Molton Brown grow profitable sales, modernize our marketing strategy and grow the brand internationally."