News

Monolith offering analytics for offline advertising

April 29, 2013

The startup Monolith is now working on building hardware and software for gathering data about shopper behavior in retail stores, according to thenextweb.com.

Monolith contains a Microsoft Kinect device enclosed in the company's own casing and armed with its pattern recognition software, according to the article. It tracks shopper behavior and characteristics while they are shopping, but claims to maintain the shoppers' privacy.

The hardware, which can receive upgrades via the cloud, is capable of telling deployers which content out of a series gains the most attention by potential customers. The software side turns collected data into a set of metrics that the company calls Kinegraphics, which are comprised of shopper characteristics such as gender, age group and clothing style as well as shopper behaviors such as walking paths, interactions with products, and visual attention in relation to the retail environment, according to the article.

Read more about audience measurement.