News

Mood Media launches music solution for small, medium retailers

The new solution provides access to a catalog of more than 5 million tracks that are fully licensed for commercial use and one-on-one collaboration with a Mood Music Designer.

January 20, 2015

Mood Media Corp. has announced the launch of Elements, a professionally designed music solution that it says is customized for the specific tastes and musical preferences of individual small- to medium-sized businesses that seek to stand out from the crowd.

According to the company, Elements delivers a compelling solution for the growing number of business owners who understand that in-store music is a critical component of their customer experience and realize the value of professional consultation and expert design of a soundtrack that is exclusive to their brand.

The new solution provides access to a catalog of more than 5 million tracks that are fully licensed for commercial use and one-on-one collaboration with a Mood Music Designer. After a consultative session where the designer helps to discover the client’s audio identity and navigates business owners through a list of "micro-genres" covering all musical styles and eras, clients are provided with a creative brief and music program model for review. Once approved, the selected "Elements" for the client’s program are then compiled as a fully customized program with a focus on balancing and incorporating each individual Element into a well-crafted overall experience. At the completion of the consultative service clients have a meticulously curated, signature music program showcasing their distinctive brand personality.

"The magic of Elements takes place behind the scenes with a carefully crafted collaboration between our clients and the tremendous resource of our music experts — a partnership which is always consciously designed to create the best possible music branding experience," said Danny Turner, global SVP of programming and production at Mood.