Morrison's, UK's fourth-largest food retailer, adds customer-centric merchandising tech

CHICAGO — Galleria Retail Technology Solutions has announced that Morrison's, the UK's fourth largest food retailer, will utilize its customer-centric merchandising solution from next year to automate its assortment and space planning operations. Morrison's selected Galleria's solution to create automated merchandise plans on a more granular level to ensure that optimal products are always available in the right quantity at the right time. Moving from a manual process, Galleria's solution enables Morrison's to quickly and efficiently create optimized merchandise plans based on consistent, accurate data. The retailer will implement Galleria's merchandising application in more than 370 stores across the UK.

"As we continue to grow, our goal is to provide our stores with high quality merchandising plans in order to ensure our customers get great value, fresh products and a pleasant shopping experience," said Amanda Lomax, merchandising director, Morrison's. "Galleria's solution provides us with the necessary tools to optimize our range across a more diverse store portfolio and customer demographics than we had previously. Galleria will allow us to achieve this at the store level in a prompt, efficient manner in order to meet our customer's needs."

Galleria offers a solution proven to seamlessly connect the assortment and space planning business processes. By using store-specific fixture, space and product performance data, Morrison's is able to create merchandise plans that optimize the range and inventory at the store level and fit it to the exact space available. Further, each category can be defined at the enterprise, cluster or store-specific level depending on its dynamics.